Our Services
Marketing & Advertising Stimulus Test
Marketing & Advertising Stimulus Test
Marketing & Advertising Stimulus Test
Make data backed decisions for evaluating your marketing stimulus before introducing in the market with faster turnaround
Marketing Workshops
Marketing & Advertising Stimulus Test
Marketing & Advertising Stimulus Test
We conduct workshops for our clients integrating data from multiple sources to help them in their marketing decisions
Custom Analytics
Marketing & Advertising Stimulus Test
Customized Marketing Research
Convert your data to a focal point of business intelligence and growth via our analytical solutions
Customized Marketing Research
Marketing & Advertising Stimulus Test
Customized Marketing Research
We provide support on customized research projects for both B2B and B2C clients through our flexible services model.
Core Team
Ayan Roy Choudhury
Ayan Roy Choudhury
Ayan Roy Choudhury
Research & Analytics Lead
Ex Kantar and Ex Nielsen. Experienced quantitative researcher with B2B and B2C research experience Domains: FMCG , Telecom, Tobacco, Durables, Education, Healthcare Passionate about U&A and pricing researches. Also, tools like R and Python and Tableau Product innovator – Sentiment Analytics and Qual Tech
Industry Experience 15+
Delhi-NCR Based
Rohit Kumar
Ayan Roy Choudhury
Ayan Roy Choudhury
Strategic Partnership Lead
Ex-Kantar and Ex-Nielsen Experienced researcher with both B2B and B2C research experience Domains: Telecom, BFSI, Automotive, Industrial and FMCG Areas of expertise – Brand Track, C-SAT, U&A, Pricing, Segmentation and New Product Development MR Faculty at SCMHRD, SIBM, Great Lakes Institute of Management
Industry Experience 18+
Bangalore Based
Sudeep Abraham
Ayan Roy Choudhury
Sudeep Abraham
B2C Research & Ops Lead
Ex Nielsen and AZ Research Experienced researcher with both B2C and B2B research experience Domain Exposure: Technology, Media & Entertainment, FMCG, Retail, E-commerce, Areas of expertise – Brand health, Stakeholder management, U&A, Syndicated research, Concept & product tests and Opinion Polls
Industry Experience 16+
Bangalore Based
Arindam Roy
Ayan Roy Choudhury
Sudeep Abraham
Analytics and Product Director
Arindam is driven by the zeal to build products to make people's lives easier. He looks forward to planning and brainstorming sessions with stakeholders to come up with better solutions. With his team, he strives to combine the right technology stack with the right team combination for the client's needs. Hi
Analytics and Product Director
Arindam is driven by the zeal to build products to make people's lives easier. He looks forward to planning and brainstorming sessions with stakeholders to come up with better solutions. With his team, he strives to combine the right technology stack with the right team combination for the client's needs. His team excels at converting business needs into solutions. He started his professional journey in the BFSI domain and subsequently worked for major life sciences companies. He worked in turnkey projects where he automated business processes across companies to meet their business KPA's. After starting aQb Solutions, Additionally, he has provided leadership for the product development initiatives of a number of startups as CTO.
Mentor & Advisor
Rajiv Bagayatkar
More than three decades in Marketing Research with wide exposure across FMCG, Pharma, Finance, Auto, Infrastructure, Agriculture, Durables, Education, Government, B2B, Service business industries.
Expertise in:
- Brand and advertising communication, across Indian & multinational clients
- Advance tools Applications in Practice.
- Integration of information that helps in developing business strategies.
Ex-Kantar, Ex-Nielsen, Founder member of MICA, and Co-founder of Nielsen Academy, North Point
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