Our organization believes in Mehrabian's 7:38:55 rule. 55% of consumer communication is through body language (e.g. facial). While only 7% is through spoken words (traditional research - predominantly rational responses) and remaining 38% is tone of voice
The technology allows us to bring in underlying understanding of human behaviour, making it fast and simple.
Not only validates consumer emotions with respect to the intended marketing objectives but also enables specific clients marketing needs. Adapt your intended marketing means (e.g. ATL,TTL,BTL) to maximize influence on the consumer in the unified desired direction.
Make data backed decisions for evaluating your marketing stimulus before introducing in the market with faster turnaround
We conduct workshops for our clients integrating data from multiple sources to help them in their marketing decisions
We provide support on customized research projects for both B2B and B2C clients through our flexible services model.
More than three decades in Marketing Research with wide exposure across FMCG, Pharma, Finance, Auto, Infrastructure, Agriculture, Durables, Education, Government, B2B, Service business industries.
Expertise in:
Ex-Kantar, Ex-Nielsen, Founder member of MICA, and Co-founder of Nielsen Academy, North Point
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